Tuesday, 9 September 2014

HA7 - Task 2 - Applying Research Techniques

Original questions:

Our task was to create a set of 10 questions that would ask a person about a game that we researched, in this case, GTA 5, which is said to have brought all kind of audiences to the game, female, male, living on farm as well as in town, poor and rich, so generally, everyone. I chose questions that would be relevant to what I want to find out, as well as designed them in a specific way to gain specific data (numerical or word). The questions were carefully chosen by and my colleagues from my group, we have also tried to make sure that the answers available were sufficient and that we didn't miss any important (such as not applicable for some questions) answers that might give us incorrect results. After designing the original questions we have moved onto survey monkey to create a proper questionnaire that we then sent out to other people through the internet and face to face to fill out.


Quantitative
 Questionnaire:

Setting up the questionnaire on survey monkey:

After we designed the main questions on the word document, me and my group colleagues have moved onto the survey monkey to design the questions properly to be then able to send them out to other people for them to answer them. We have carefully designed each question, slightly modifying some of the parameters that we set out in the draft version, such as adding - not applicable to some of the questions. We have also tried to pick out he best form of answering the question for the ease of the user and for the ease of collecting the data later on. 


End results:

The end results were quite overwhelming, I have personally published the survey to my facebook account, sent it out on twitter and my friends re-tweeting it, send it out via e-mails as well as published it on internet forums and other sites such as Reddit, after 5 days I managed to collect about 2300 responses in total. Later on I used about 70 of these in our final group presentation, below are the results of the survey.











Overall I would say that I am pretty happy with the results, there were a lot of responses, and with the responses also came some valid criticism about my survey (which is understandable). There were some unnecessary questions within the survey, For example I could have taken the: "are you a gamer?" question and just say that if you're not a gamer then please don't do this survey, this would leave space for an additional question which could have added a greater insight into the results. There were also some bad design decisions within the group age, they were spaced too widely to give a proper representation in some cases.
Overall however I feel like my presentation did the job and I am how happy it turned out and how many responses it got

Qualitative Questionnaire:

Setting up the questionnaire on survey monkey:

In this qualitative questionnaire I have only created 5 questions instead of 10 like in the quantitative one, it is because I wanted people to answers these questions well, and if they saw 10 questions they might have lost the drive to complete it. I feel however that those 5 questions were more than enough to get the results that I needed, in the end I was proven right about my decision.

End results:

The end results were as following:

Q1. Are you a male or a female?

Male: 28
Female: 2

Q2. Do you like the look/style of GTA 5?

98% of people answering said that yes, they do like the look of GTA 5.

Q3. What aspects of GTA 5 did you enjoy the most?

The results were very varied here as probably expected. Some people really enjoyed how large the map was and how much freedom they had. Others liked all the activities they can participate in within the game. Online, immersion, community, how dynamic the 3 characters were in comparison to each other. Many other people also liked the driving/flying and in general, the story.

Q4. Which is your favourite protagonist within GTA 5, Trevor, Franklin or Michael and why?

The results were pretty even here, but in the end Trevor and Franklin were liked more than Michael.

Q5. What would you do to improve GTA 5 if you could?
There were many suggestions here from the participants. Many suggested for the bugs to be fixed, additional mechanics to single and multiplayer be added, More content to be created and maps to be made bigger.

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